About Us

Livin' on Hochatime

Welcome to our neck of the woods. Hochatown, Oklahoma (pronounced HŌ-cha-town), the most beautiful spot on Earth, and Hochatime, the brand you’ve been seeing around town. The fact that you’re here means you’re kind-of an explorer too. So welcome! Here’s what you need to know:

Hochatime was established in the heart of Hochatown, home to Beavers Bend State Park and Broken Bow Lake. We started back in 2015 because we love this place, wanted to show it, and knew others around here did too. So we created a brand based on the area and sold ‘em out of a big green bus around town.

Now, we have a storefront we’re pretty proud of. You can still find our products all over town, but we’d love for you to stop in and see us.  Oh and to honor that original bus where it all began, our new store includes a trailer you should definitely come check out. (It’s actually a ‘77 Argosy we call “Betty White.”)

Livin’ on Hochatime is about escaping and relaxing. You can find that Hochatown solace no matter where you are, because it’s a state of mind. But also because our shirts are that comfortable.

One more thing: a portion of every purchase goes toward conserving the natural beauty and sharing the endless adventures of Beavers Bend.

See ya around!